The penultimate talk of the Chitter-Chatter series yesterday came from Jim Sutherland of hat-trick. This is the second time that the 3rd years have welcomed Jim to Lincoln – he gave a brilliant talk back in 2011 when we were in 1st year so the pressure was on to beat it!
From publications for the Centre Point building in London – 34 stories about a building with 34 stories (floors)…
… to identities for collections of collections (Horniman museum) they tackle everything with a simplistic idea executed to the highest standard.
Jim shared hat-trick’s identity design for ‘Action on hearing loss’ which was highly commended in the Design Week 2012 awards:
…and lead to hat-trick’s first advertising job – a campaign using tools to demonstrate hearing loss literally.
hat-trick created several billboard versions – some with quirks like the one below that was displayed in Camden:
A massive nail sticking out of the board in an ear – it’s quite brutal but that’s why it works. Jim said that ‘no one takes notice of the problem so the campaign needed to get attention for the cause’. It’s simple but unexpected and grabs attention.
hat-trick aren’t afraid to strip ideas back to basics and step away from their screens. When working on the logo for the Imperial War Museum they worked with print outs and physically played with the design:
The end result is simple, striking and modern without too much contrast against the historical content of the museum.
The simplicity is continued through work brochures for Prostate Cancer UK using pictograms with personality:
…and leaf shape patterns for KEW Gardens.
hat-trick love designing stamps – the challenge of designing for such a small area and they’re pretty good at it too! As part of London Design Festival they exhibited their favourite stamps, framing them with mini gold frames:
They then extended the project to create mini exhibitions in other venues including the V&A and bus stops using stamps appropriate to the location. It seems that there’s a focus on everything being big, so it’s refreshing to see something small and lovely:
Jim shared a photo of his sketchbook collection and gave the students advice, stressing the importance of writing notes, lists and doodles – they help you to think!
After his presentation, Jim kindly answered several questions and offered packs of hat-trick playing cards and books. Overall it was another enjoyable and inspiring talk – thanks Jim.
See more of ht-trick’s brilliant work here.
The final talk in the Chitter-Chatter series takes place at 2PM next Wednesday 15th May from Jonathan Barnbrook! For more info get in touch with the talks team – @lincolngdtalks.